Project

Campaign

COMPANY

Charlotte Tilbury

DESCRIPTION

With the development of Charlotte Tilbury’s new concealer, was conceived the idea of a 'Magic Away' formula that would magically erase all imperfections. To drive this message, came the push to launch a new complexion campaign for print and digital platforms, that was soft and feminine in its approach. Coining the term 'magic away' and adhering to Charlotte's brand of theatre and magic resulted in a campaign that pushed this USP and demonstrated the diversity and inclusivity of not only the product but the brand itself.