PROJECT
‍

POS

COMPANY
‍

Burberry

DESCRIPTION
‍

Part of a partnership and licensing agreement with Luxottica, emerged Burberry's Lace Collection and accompanying eyewear collection. We worked with Luxottica to deliver a range of POS designs and artwork, working to their production and budget constraints, to tie in the campaign visuals and Lace theme.

Project

POS

COMPANY

Burberry

DESCRIPTION

Part of a partnership and licensing agreement with Luxottica, emerged Burberry's Lace Collection and accompanying eyewear collection. We worked with Luxottica to deliver a range of POS designs and artwork, working to their production and budget constraints, to tie in the campaign visuals and Lace theme.

LACE COLLECTION

The Lace print central to Burberry’s seasonal Lace collection was adapted and filtered through into its seasonal eyewear collection. Print and production trials of differing levels of detail within the pattern were explored to refine and finesse for use across all POS touchpoints.

HERITAGE EYEWEAR COLLECTION

POS and eyewear packaging were developed as part of the Heritage campaign, retaining the brand colours, materiality and brand language throughout.